BRMUD

Mud, but make it luxury. BRMUD takes Korea’s most premium Boryeong mud and turns it into science-backed skincare that detoxifies and nourishes. The challenge? Cutting through the crowded K-beauty market and educating U.S. consumers about the power of mud.

So, we made it viral.

We didn’t just promote BRMUD—we turned it into a cultural moment. Cardi B casually name-dropping the brand? That was us. High-impact influencer collaborations? We locked those in. Our content strategy positioned BRMUD as a must-have for skincare enthusiasts, combining high-end aesthetics with approachable, science-driven messaging.