The Saem

Bringing K-Beauty’s Best to the Global Stage

The Saem is legendary in Korea but needed a stronger presence in the U.S. Beauty lovers knew the name, but they didn’t know the story—the science, the innovation, the quality.

That’s where we came in.

We took THE SAEM beyond just another “trendy K-beauty brand” and turned it into a must-have global staple.

The result? A stronger brand presence, deeper consumer trust, and an expanding U.S. footprint.