VIVID by DONGWON

Low-Calorie, High-Impact Branding

What happens when a legendary Korean food brand launches a modern wellness product? You get VIVID, a low-calorie, high-flavor beverage brand that fits seamlessly into today’s health-conscious lifestyle. But cracking the U.S. market? That required a little K-Veri magic.

Our job? Make VIVID feel like a lifestyle choice, not just a drink. We blended pop culture, fitness trends, and influencer marketing to create an aspirational yet approachable brand identity.

VIVID isn’t just another health drink,